GoHighLevel vs ClickFunnels 2025—complete comparison of pricing, CRM, funnels, automation, SaaS mode, and agency features. Learn why GoHighLevel is the best all-in-one CRM and funnel builder for agencies in 2025.
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GoHighLevel vs ClickFunnels: Which CRM & Funnel Builder Wins in 2025?
When comes to CRM or all in one platform, GoHighLevel and ClickFunnels are two of the most widely compared platforms. Both offer funnel building tools, automation features, and marketing capabilities—but they are NOT designed for the same type of users.
- ClickFunnels is primarily a funnel builder focused on creating high-conversion sales pages and checkout flows.
- GoHighLevel (GHL) is an all-in-one CRM, automation, and agency management platform designed for marketers who want everything under one roof.
In this 2025 deep-dive comparison, we’ll cover:
- Pricing
- CRM capabilities
- Funnels and websites
- Automation
- White-label & SaaS options
- SMS/email marketing
- Integrations
- Support, performance, ecosystem
- Pros & cons
- Who should choose which
- And most importantly…
Why GoHighLevel is the best choice in 2025—especially for agencies.
Let’s get started.
1. Overview: GoHighLevel vs ClickFunnels in 2025
What is GoHighLevel?
GoHighLevel is a full CRM + funnel builder + automation + email/SMS + appointment booking + white-label SaaS platform built specifically for agencies and service businesses.
It eliminates the need for:
- ClickFunnels
- ActiveCampaign
- Calendly
- LeadPages
- Mailchimp
- CallRail
- Zapier (in many cases)
- WordPress (for many agencies)
Because everything is built into one ecosystem.
What is ClickFunnels?
ClickFunnels is a sales funnel builder focused on:
- Landing pages
- Sales funnels
- Checkout pages
- Upsells/downsells
- Membership funnels
ClickFunnels is exceptional for building high-converting funnel flows, but it lacks the deep CRM + automation + white-label structure GoHighLevel provides.
2. Pricing Comparison (2025)
Pricing is one of the biggest differentiators.
GoHighLevel Pricing
GoHighLevel plans include:
- CRM
- Funnels
- SMS
- Workflows
- Unlimited accounts (Agency plan)
- Full white-label
- SaaS mode
GoHighLevel gives agencies significantly more value with fewer tools required.
ClickFunnels Pricing
ClickFunnels plans focus on:
- Funnel builder
- Basic CRM (limited)
- Follow-up funnels (higher tiers)
- Upsells/downsells
- Courses
But you still need third-party tools for:
- SMS
- Advanced CRM
- Appointment booking
- White-labeling
- Email marketing (at scale)
Pricing Summary
If you’re a solo marketer wanting only funnels → ClickFunnels can be enough.
If you’re an agency → GoHighLevel provides 10× more value.
3. CRM & Pipeline Management — GoHighLevel Dominates
This is the biggest difference.
GoHighLevel CRM Features
- Full CRM & pipelines
- Smart Lists
- Lead scoring
- Conversations Inbox (SMS, email, calls)
- Appointment booking
- Automated workflows
- Reputation management
- Contact tags, triggers, conditions
- Tasks & notes
It replaces HubSpot, Pipedrive, ActiveCampaign, and even Salesforce in many agencies.
ClickFunnels CRM
ClickFunnels’ “CRM” is not a full CRM—it’s a contact list tied to funnel actions.
You cannot:
- Manage pipelines properly
- Use advanced segmentation
- Run multi-channel communication
- Manage clients’ business operations
Winner: GoHighLevel
If CRM matters at all, GoHighLevel is the clear winner.
4. Funnel & Website Builder
ClickFunnels Strengths
- Best funnel templates
- Easy drag-and-drop
- Optimized checkout pages
- Order bumps, upsells, downsells
- Influencer-driven ecosystem
GoHighLevel Strengths
- Funnel builder inside the CRM
- Website builder
- Blog builder
- Client sub-account funnels
- Unlimited pages/funnels
GoHighLevel’s builder is extremely powerful because
every funnel connects directly to CRM, automation, SMS, email, and appointments.
Winner: Tie (but for different reasons)
- ClickFunnels wins for pure funnel design & templates.
- GoHighLevel wins for business integration and automation.
5. Automation & Workflows
GoHighLevel
GoHighLevel’s workflow automation is similar to:
- ActiveCampaign
- HubSpot
- Zapier
- ManyChat
You can automate:
- SMS
- Calls
- Pipelines
- Tags
- Lead routing
- Appointment booking
- Customer onboarding
- Follow-up sequences
- Reputation requests
All inside one platform.
ClickFunnels
ClickFunnels automation is much more limited:
- Email sequences
- Basic triggers
- Follow-up funnels
To do real automation, you must integrate external tools.
Winner: GoHighLevel
No competition here.
6. White-Label + SaaS Mode (GoHighLevel’s Secret Weapon)
This is what makes GoHighLevel unbeatable in 2025.
GoHighLevel SaaS Mode
You can:
- Sell the platform under your own brand
- Charge monthly subscription fees
- Create your own SaaS business
- Give clients their own dashboards
- Add your own features & pricing
- Manage unlimited sub-accounts
This feature alone can turn an agency into a $10k–$50k/mo recurring revenue machine.
ClickFunnels
No white-label.
No SaaS mode.
No sub-accounts.
Winner: GoHighLevel (by a huge margin)
7. Email & SMS Marketing
GoHighLevel
- Native 2-way SMS
- Native email marketing
- Tracking & templates
- Automated workflows
- Voicemail drops
- Call tracking
- WhatsApp integration
- Power dialer
ClickFunnels
- Email only (and only on higher-tier plans)
- No 2-way SMS
- No native calling
- No advanced campaign statistics
Winner: GoHighLevel
8. Integrations & Ecosystem
GoHighLevel Integrations
- Stripe
- Twilio
- Mailgun
- Google My Business
- Facebook/Instagram
- TikTok
- Zapier
- Instagram DMs
- Many more
But the main benefit is:
You need fewer integrations because everything is already built in.
ClickFunnels Integrations
- Stripe
- PayPal
- SMTP email tools
- Auto-responder tools
- Zapier
- CRM integrations
But ClickFunnels users usually end up needing:
- Email provider
- CRM
- SMS platform
- Booking platform
Winner: GoHighLevel
9. Support, Community & Learning
Both platforms have large communities.
ClickFunnels
- Massive Facebook groups
- A lot of funnel training
- Funnel Hacker community
- Great for beginners
GoHighLevel
- Strong agency community
- More technical resources
- More automation tutorials
- More white-label support
Winner: Tie
10. Pros & Cons Summary
GoHighLevel Pros
- All-in-one CRM + funnels + automation
- Agency white-label
- SaaS mode
- Unlimited sub-accounts
- SMS, email, workflows integrated
- Better value for money
- Reduces tool costs dramatically
GoHighLevel Cons
- Slight learning curve
- Template marketplace smaller than ClickFunnels
ClickFunnels Pros
- Best funnel templates in the industry
- Extremely beginner-friendly
- Great for course creators and product launches
ClickFunnels Cons
- Weak CRM
- No white-label
- No SaaS
- Requires many extra tools
- Expensive at scale
11. Final Verdict: Who Wins in 2025?
For agencies, marketers, and SMBs → GoHighLevel wins easily.
Why?
Because no other platform combines:
- CRM
- Funnels
- Email + SMS
- Workflows
- Booking
- Pipelines
- Reputation
- Multi-client management
- White-label
- SaaS mode
Into one ecosystem at an affordable price.
Comparison
| Feature | GoHighLevel | ClickFunnels |
|---|---|---|
| CRM | Full CRM with pipelines, tags, automations | Basic contact list |
| Funnel Builder | Strong, integrated into CRM | Industry-leading templates |
| Email Marketing | Native email automation | Available only on higher plans |
| SMS Marketing | Native 2-way SMS + calls | Not included |
| White Label | Full white-label + custom domain | No white-label |
| SaaS Mode | Yes (create your own SaaS) | No |
| Best For | Agencies & SMBs | Course sellers & funnel marketers |
For course creators or simple funnels → ClickFunnels still works.
But in 2025, businesses want:
- Fewer subscriptions
- All-in-one platforms
- Automation
- Client management
- Cross-channel communication
And GoHighLevel is the only platform that delivers all of that.